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IntertWINEd, the Texas Wine & Grape Growers Association’s 2025 Annual Conference & Trade Show, celebrates the interconnectedness that drives the Texas wine industry forward. From grape grower to winemaker, winery to distributor, consumer to advocate, and beyond, the industry thrives through collaboration and connection from vine to glass. Join industry professionals and enthusiasts from across the Southwest to learn, grow, and advance Texas wine March 3–4 in San Marcos, Texas.
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Monday, March 3
 

8:30am CST

Registration
Monday March 3, 2025 8:30am - 5:00pm CST
Veramendi Foyer
Monday March 3, 2025 8:30am - 5:00pm CST
Veramendi Foyer 1001 E McCarty Ln, San Marcos, Texas 78666

10:00am CST

Partners in Quality: Navigating Challenges in the Grower-Winemaker Dynamic
Monday March 3, 2025 10:00am - 11:00am CST
Spring Lake AB
The relationship between grape growers and winemakers is essential to producing high-quality wines, but it’s not without its challenges. In this engaging panel discussion, experienced growers and winemakers will share insights into fostering effective communication, setting shared expectations, and overcoming common obstacles in their partnerships. From aligning on harvest decisions to addressing market demands and climate-related pressures, learn strategies to strengthen collaboration and ensure mutual success in the vineyard and the winery
Monday March 3, 2025 10:00am - 11:00am CST
Spring Lake AB 1001 E McCarty Ln, San Marcos, Texas 78666
  General Session

10:00am CST

Expo Hall Open
Monday March 3, 2025 10:00am - 5:00pm CST
Veramendi Ballroom
Monday March 3, 2025 10:00am - 5:00pm CST
Veramendi Ballroom 1001 E McCarty Ln, San Marcos, Texas 78666

11:00am CST

Visit Expo Hall/Grab-n-Go Lunch
Monday March 3, 2025 11:00am - 12:30pm CST
Veramendi Ballroom
Monday March 3, 2025 11:00am - 12:30pm CST
Veramendi Ballroom 1001 E McCarty Ln, San Marcos, Texas 78666
  Networking Break

12:30pm CST

General Membership Meeting, Legislative Update, TABC Update, and Keynote
Monday March 3, 2025 12:30pm - 2:00pm CST
Spring Lake AB

Stay informed with the latest updates from the Texas Wine & Grape Growers Association (TWGGA), the Texas Alcoholic Beverage Commission (TABC), and WineAmerica. This session will feature an update on the state of the industry and TWGGA's role, recent legislative developments, TABC’s latest initiatives and compliance issues affecting the wine industry, as well as key updates from Washington, DC, about policies impacting the industry.
Speakers
avatar for Julie Herbort

Julie Herbort

Julie Herbort is TWGGA 2025 President and COO of Heath Family Brands.
avatar for Michael Kaiser

Michael Kaiser

Michael is the main voice of WineAmerica on Capitol Hill, taking WineAmerica’s message to Members of Congress and their staff. Michael is also the main point of contact between the organization and the Alcohol and Tobacco Tax and Trade Bureau (TTB) and handles general regulatory... Read More →
avatar for Kyle Frazier

Kyle Frazier

Kyle Frazier is the owner of Kyle Frazier Consulting, Inc. where he has represented the legislative interests of his business clients since 1998. His clients' interests include water desalination, water rights, healthcare, alcohol regulation and taxes.Frazier has been involved in... Read More →
avatar for Thomas Graham

Thomas Graham

Thomas Graham has led TABC as executive director since July 2022. Immediately before becoming executive director, he served at the agency for 17 in various capacities—as an auditor, director of excise tax and marketing practices, and as interim director of licensing. During his... Read More →
Monday March 3, 2025 12:30pm - 2:00pm CST
Spring Lake AB 1001 E McCarty Ln, San Marcos, Texas 78666
  General Session

2:00pm CST

Networking Break
Monday March 3, 2025 2:00pm - 3:30pm CST
Veramendi Ballroom
Monday March 3, 2025 2:00pm - 3:30pm CST
Veramendi Ballroom 1001 E McCarty Ln, San Marcos, Texas 78666
  Networking Break

2:30pm CST

Fizz and Flavor: Exploring Texas Sparkling Wine
Monday March 3, 2025 2:30pm - 3:30pm CST
Spring Lake AB
More information coming soon. 


This is a ticketed session.
Monday March 3, 2025 2:30pm - 3:30pm CST
Spring Lake AB 1001 E McCarty Ln, San Marcos, Texas 78666
  Ticketed Tasting

2:30pm CST

Irrigation Technologies in Viticulture
Monday March 3, 2025 2:30pm - 3:30pm CST
San Marcos AB
Water management is a critical component of successful vineyard operations, especially in regions like Texas where climate conditions can be challenging. In this session, explore the latest irrigation technologies designed to optimize water use and improve vineyard productivity with experts from Texas A&M University.
Speakers
avatar for Hope Nakabuye

Hope Nakabuye

Dr. Hope Nakabuye is an assistant professor at Texas A&M AgriLife Research and Extension Center in Lubbock, Texas.
avatar for Patrick O'Brien

Patrick O'Brien

Patrick O'Brien is Assistant Professor & Extension Specialist at the Texas A&M AgriLife Research and Extension Center in Lubbock, Texas.
Monday March 3, 2025 2:30pm - 3:30pm CST
San Marcos AB 1001 E McCarty Ln, San Marcos, Texas 78666
  Vineyard

3:30pm CST

Networking Break
Monday March 3, 2025 3:30pm - 4:00pm CST
Veramendi Ballroom
Monday March 3, 2025 3:30pm - 4:00pm CST
Veramendi Ballroom 1001 E McCarty Ln, San Marcos, Texas 78666
  Networking Break

4:00pm CST

From Vines to Views: Email Marketing Tips to Grow Your Winery Brand
Monday March 3, 2025 4:00pm - 5:00pm CST
San Marcos AB
Email marketing remains one of the most effective tools for wineries and vineyards to build customer relationships, drive sales, and share their stories. Discover strategies and best practices for utilizing email marketing to its fullest.
Speakers
avatar for Hayley Wakefield

Hayley Wakefield

Hayley Wakefield is cofounder of the Bevvy Group. Bevvy Group is passionate about bringing liquid to lips and creating unrivaled strategies for its hospitality, supplier, and CPG clients through digital and experiential marketing, innovative partnerships, virtual and live events... Read More →
Monday March 3, 2025 4:00pm - 5:00pm CST
San Marcos AB 1001 E McCarty Ln, San Marcos, Texas 78666
  Business/Marketing

4:00pm CST

The Art of Expression: Exploring Style with a Single Varietal
Monday March 3, 2025 4:00pm - 5:00pm CST
Spring Lake AB
More information coming soon. 


This is a ticketed session.

Monday March 3, 2025 4:00pm - 5:00pm CST
Spring Lake AB 1001 E McCarty Ln, San Marcos, Texas 78666
  Ticketed Tasting

5:00pm CST

Grand Star Tasting: Expo Hall Reception
Monday March 3, 2025 5:00pm - 6:00pm CST
Veramendi Ballroom
Monday March 3, 2025 5:00pm - 6:00pm CST
Veramendi Ballroom 1001 E McCarty Ln, San Marcos, Texas 78666
  Special Event