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IntertWINEd, the Texas Wine & Grape Growers Association’s 2025 Annual Conference & Trade Show, celebrates the interconnectedness that drives the Texas wine industry forward. From grape grower to winemaker, winery to distributor, consumer to advocate, and beyond, the industry thrives through collaboration and connection from vine to glass. Join industry professionals and enthusiasts from across the Southwest to learn, grow, and advance Texas wine March 3–4 in San Marcos, Texas.
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From Inbox to Tasting Room: How to Maximize Email Marketing for Wineries
Monday March 3, 2025 4:00pm - 5:00pm CST
San Marcos River
Email marketing remains one of the most powerful tools for wineries to connect directly with their audience, build brand loyalty, and drive measurable results. In this session, you’ll learn actionable strategies to craft compelling email campaigns that not only boost foot traffic to your tasting room, but also increase wine club membership. Discover how to segment your audience for targeted messaging, create irresistible offers, and design emails that convert. Gain insights into automating campaigns for maximum efficiency and tracking key metrics to refine your strategy. Walk away with proven techniques to turn your email list into your most valuable asset!

Speakers
avatar for Hayley Wakefield

Hayley Wakefield

Bevvy Group
With deep expertise in strategic marketing, entrepreneurship, and community building, Hayley Wakefield excels at transforming hospitality brands into sought-after destinations. As cofounder and CEO of Bevvy Group, she leverages her background in cross-channel campaigns, customer loyalty... Read More →
Monday March 3, 2025 4:00pm - 5:00pm CST
San Marcos River 1001 E McCarty Ln, San Marcos, Texas 78666
  Business/Marketing

Attendees (8)


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