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IntertWINEd, the Texas Wine & Grape Growers Association’s 2025 Annual Conference & Trade Show, celebrates the interconnectedness that drives the Texas wine industry forward. From grape grower to winemaker, winery to distributor, consumer to advocate, and beyond, the industry thrives through collaboration and connection from vine to glass. Join industry professionals and enthusiasts from across the Southwest to learn, grow, and advance Texas wine March 3–4 in San Marcos, Texas.
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From Tasting Rooms to TikTok: Crafting an Effective Influencer Strategy
Tuesday March 4, 2025 9:00am - 10:00am CST
Spring Lake C
Tap into the power of influencer marketing to elevate your winery or vineyard's visibility and connect with new audiences. This session explores effective tactics for identifying the right influencers, crafting authentic collaborations, and leveraging social media to amplify your brand message.
Speakers
avatar for Morgan Perry

Morgan Perry

Morgan Perry is a communications professional with over a decade of communications, PR, social media and events experience. Morgan and her team can help to raise your brand awareness through customized creative campaigns and initiatives. She specializes in wine and spirits, and also... Read More →
avatar for Denise Clark

Denise Clark

Denise Clarke has more than 30 years of experience managing public relations, social media, and marketing programs. Her wine PR career started when she represented the Texas Department of Agriculture’s Wine Marketing Program in the early 2000s and helped share the stories and progress... Read More →
avatar for Amy Drohen

Amy Drohen

Amy Drohen is founder of Sushi in the ATX sharing her Austin food adventures and joined Austin Food Blogger Alliance in 2013.
Tuesday March 4, 2025 9:00am - 10:00am CST
Spring Lake C 1001 E McCarty Ln, San Marcos, Texas 78666
  Business/Marketing

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