TWGGA 2025 Annual Conference

Email marketing remains one of the most effective tools for wineries and vineyards to build customer relationships, drive sales, and share their stories. Discover strategies and best practices for utilizing email marketing to its fullest.

Tap into the power of influencer marketing to elevate your winery or vineyard's visibility and connect with new audiences. This session explores effective tactics for identifying the right influencers, crafting authentic collaborations, and leveraging social media to amplify your brand message.

Understanding trademark law is essential for protecting your winery or vineyard’s name, logo, and brand identity. In this session, learn the basics of trademark law, including how to register and maintain trademarks, avoid common legal pitfalls, and safeguard your intellectual property.

Texas wines are making waves, earning numerous accolades at international wine competitions, which is a win for the entire industry. Learn which varietals, vineyards, and wines are winning the most awards and how this information can help you grow your wine business. In this session, we will deep dive into 7 years of historical awards data and learn how to analyze it to improve your wine business, grow or purchase better grapes, make better wine, and create more engaged wine consumers who love your brand.

Your website is a vital tool for connecting with your audience, growing your business, and communicating the unique experience your winery offers. This engaging session dives into how to communicate what visitors can expect, helping them feel confident and excited to make a reservation. We’ll explore strategic planning, analyzing user pain points with data, and integrating content that converts. Whether you’re starting fresh or refreshing your site, this session is packed with actionable strategies to help your website grab attention, communicate effectively, and turn clicks into clinks!